Local SEO Mistakes: Reason You Are Not Ranking in Google & Bing Maps

Last Episode # 196 How to Properly Design a Services Page 👨‍🔬

Local SEO Mistakes: Reasons You Are Not Ranking In Top 3 On The Maps In Your City

Why you cannot ignore local SEO?  Because 51% of local searches result in a store visit. 39% of mobile local searches result in an purchase and 91% of search engine users say they always find what they are seeking on search engines

Example: Average Hot Water Tank Related searches in Edmonton and area ~450 a month.

By ranking # 1 for most competitive keywords he gets on average: 15 to 20 clients a month.

Average hot water tank transaction: ~$1100/client

plumbing SEO

Another Example of our own website:

Edmonton Online Marketing

Average Online Marketing Related searches in Edmonton and area ~630 a month.

By ranking # 1 for most competitive keywords we gets on average: 3 to 6 clients a month.

Our average client: ~$24,000So, it is costing you alot for not ranking and your competitors are taking this business away.

Inconsistency of Information

Name mistakes (Each and everything matters)Inconsistent information (90% of the problem):

Business Category

Business Hours

Business Payment Methods

Business phone number

Business address

Multiple listings

and other details

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Lack of optimization

Your photos (Location, Alt tags etc.)

Reviews

On-page SEO changes (City and location keywords)Google maps embedded on Website

Schema markups

Negative Factors

Having your business listed in an incorrect category on your Google My Business page.

Having a false business address, phone number or inconsistent details

Having malware on your site

It’s also important to avoid using PO Boxes, Canada Post mail address and other digital addresses. Google only recognizes established addresses.

Having an abundance of negative reviews

google my business mistakes

Source: Local SEO Mistakes

Local SEO Tools (For Maps)

1) Whitespark Local Citation Finder

2) SEOProfiler

3) Moz Local

4) BrightLocal

5) Synup

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