Last Episode # 196 How to Properly Design a Services Page 👨🔬
Local SEO Mistakes: Reasons You Are Not Ranking In Top 3 On The Maps In Your City
Why you cannot ignore local SEO? Because 51% of local searches result in a store visit. 39% of mobile local searches result in an purchase and 91% of search engine users say they always find what they are seeking on search engines
Example: Average Hot Water Tank Related searches in Edmonton and area ~450 a month.
By ranking # 1 for most competitive keywords he gets on average: 15 to 20 clients a month.
Average hot water tank transaction: ~$1100/client
Another Example of our own website:
Average Online Marketing Related searches in Edmonton and area ~630 a month.
By ranking # 1 for most competitive keywords we gets on average: 3 to 6 clients a month.
Our average client: ~$24,000So, it is costing you alot for not ranking and your competitors are taking this business away.
Inconsistency of Information
Name mistakes (Each and everything matters)Inconsistent information (90% of the problem):
Business Payment Methods
Business phone number
and other details
Lack of optimization
Your photos (Location, Alt tags etc.)
On-page SEO changes (City and location keywords)Google maps embedded on Website
Having your business listed in an incorrect category on your Google My Business page.
Having a false business address, phone number or inconsistent details
Having malware on your site
It’s also important to avoid using PO Boxes, Canada Post mail address and other digital addresses. Google only recognizes established addresses.
Having an abundance of negative reviews
Source: Local SEO Mistakes
Local SEO Tools (For Maps)
1) Whitespark Local Citation Finder