When planning your brand’s marketing and social media campaigns, some of the key factors to have in place are your keywords, ad copies and the right target audience. However, despite your best efforts, you may notice that your ads have no reach, no clicks and no pay-per-view. There might be many reasons why your Google advertisements are not showing correctly. Let’s explore some of them below:
Use of Negative Keywords
Keywords that aren't relevant to your ads or don't match with your desired campaign are termed negative keywords. The use of even one such keyword often blocks the ads. If your advertisement is labeled the same as the industry it caters to, Google may term it a negative keyword too. For example, if your campaign is for a senior citizen park and the park is also referred to as ‘Senior Citizen Park’, Google terms it a negative keyword.
Low Search Volume
Some keywords have a low search volume, which means that users don't search for them enough on Google. This often happens in the case of alternatives. Users use an option in demand, but brands use other alternatives in the keywords. For example, brands may use ‘smoothie’ as their keyword, while the users might be searching for ‘ice cream’.
Negative Bid Adjustments
An amount is set for every ad campaign. If the bid price per click exceeds the cost of the campaign, then the ads will not be shown to the user. You must ensure that you have set the maximum price per click and minimum cost per click for the keywords or campaign.
Irrelevant Post-click Landing Page
Google judges your campaign on the relevancy of the keywords. Campaigns optimize sites, keywords, and images but don't optimize the page after clicking on the keywords. They lack the interface and optimization, which leads users to leave the page as soon as they enter it. For example, when someone searches for spaghetti pasta and the top result doesn't have it on their menu, the user will leave the website.
Lack of Bids
There is a bid for every keyword in the Google ads software and many brands bid for the keywords. When your competitor bids more for the same keyword, there are chances that your campaign may be shown after the highest bid. At the same time, your bid could be too low to deliver on the first page or the following pages.
Google has a policy that states that it must hit 100 active subscribers in 30-35 days, or at least more than 900 active users on search ads, before successfully running the campaign. If this isn't fulfilled, the targeted group becomes too small, and the campaign will be unsuccessful. You can check the targeted number by going to the Display Network Tab of your account.
There might be a filling or input error in your campaign. You should find out your target audience and areas where your campaign can be more effective and successful. If you run a campaign where your audience is not present, you may get no results.
There are various options to pay the bill, but the most opted one is credit card billing. After connecting the credit card, it may expire, the user may exceed the credited amount, or stop the service. Billing settings must be examined regularly to guarantee that the service runs well.
Sometimes, even after carrying out the troubleshooting process, your ads may not be visible. Moreover, running ads is not an easy task as it requires measuring all the metrics to optimize them and generate revenue from your business. We at Rapid Boost Marketing help you with your marketing needs, so that your brand heads in the right direction. Contact us for more information.