Canada is well known for its diversity and with trends continuing on this path, it is estimated that up to 30 percent of all Canadians will be immigrants by 2036. Creating marketing strategies with inclusivity in mind can help propel results forward, faster.
Ethnic marketing is a complex topic, but it is becoming crucial for Canadian businesses to persuade their ethnically diverse audiences. Our experienced team has run campaigns for brands like Remax, Subway, Cinnezeo and other National brands.
Multicultural marketing opens new roads for brands to engage with their consumers outside the “majority audience.” It targets specific consumer segments based on ethnic and socio-cultural patterns, building a deeper emotional connection that increases the chance of a conversion.
Our focus is on developing a multicultural marketing strategy that allows you to be inclusive with social media. Speak out for the good of others who may not be anything like you because having a digital platform is powerful in our world today.
Strategic communications agency with an in-depth understanding of ethnic markets and their cultural proclivities that translate to results for our clients. Multicultural marketing is essential for your brand to effectively connect with ethnic communities and future-proof your business.