Multicultural Marketing
Identity resolution is the foundation for understanding your target customers and reaching them with the right message at the right time.
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Diversity Created Opportunity
Culture serves as a powerful form of inclusivity with some businesses using this as the foundation of their existence. Whether you’re discovering how to diversify your business reach or to strengthen your message to your clientele, we can achieve your target.
Why Multicultural Marketing?
Canada is well known for its diversity and with trends continuing on this path, it is estimated that up to 30 percent of all Canadians will be immigrants by 2036. Creating marketing strategies with inclusivity in mind can help propel results forward, faster.
Trusted by 100s of companies and clients
Ethnic marketing is a complex topic, but it is becoming crucial for Canadian businesses to persuade their ethnically diverse audiences. Our experienced team has run campaigns for brands like Remax, Subway, Cinnezeo and other National brands.
Let Our Professionals Take Care of the Rest
Multicultural marketing opens new roads for brands to engage with their consumers outside the “majority audience.” It targets specific consumer segments based on ethnic and socio-cultural patterns, building a deeper emotional connection that increases the chance of a conversion.
Understanding Social, Cultural and Religious roots
Multicultural marketing shouldn’t be a one-off strategy. A focus on specific cultural groups and their needs can be a consistent theme across your brand’s identity, reinforcing recall for every audience segment.
Our Experts Can run Campaigns In These Languages
- Amharic
- Arabic
- Armenian
- Bangla
- Basque
- Burmese
- Cantonese
- Catalan
- Farsi
- French
- German
- Greek
- Hindi
- Italian
- Japanese
- Korean
- Malay
- Mandarin
- Nepali
- Polish
- Portuguese
- Punjabi
- Romanian
- Russian
- Spanish
- Swahili
- Swedish
- Tagalog
- Tamil
- Turkish
- Vietnamese
- Yoruba
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Growing Market
Every 3 years, the multicultural demographic grows by over 1.1 million new consumers. As we segue into the new world of cloud, algorithm, clicks, metrics, and memes, it is easy to forget that every one of these consumers needs to know what makes your brand relevant to them.
Platform Marketing
Multicultural Social Media, Chinese platforms, Content Planning and Management on multicultural platforms like Baidu, IPTV’s, Instagram, Pinterest, Twitter, LinkedIn and other platforms.
Right Time & Message
They want to hear the voice of sincerity and compassion in a manner that is both meaningful and believable. Campaigns for Diwali, Chinese New Year, Eid and other cultural and religious occasions.
Right Targeting
A research study conducted by Pew Research Center’s Internet Project, demonstrated that 73% of Latino use Facebook, followed by Caucasian users using 71%, and African Americans 67% making Facebook the most famous platform of social media used
LGBTQIA+
Acronym for lesbian, gay, bi-sexual, transgender, queer, intersexual, asexual, and others. This represents the varied sexual identities that your audience may associate with. Your job is to create an inclusive space that speaks to the entire spectrum. For example, instead of saying “husband” or “wife” in your marketing, use the term “partner,” which is inclusive to all types of relationships.
Connection & Empathy
Scientific studies show our brains are hard-wired to connect with similar and like-minded individuals. The point of multicultural marketing is to celebrate all cultures and social identities, making sure everyone within your target audience can see themselves in your imagery.
Trusted by the
World’s Leading Companies
Inclusiveness
Our focus is on developing a multicultural marketing strategy that allows you to be inclusive with social media. Speak out for the good of others who may not be anything like you because having a digital platform is powerful in our world today.
Strategic
Strategic communications agency with an in-depth understanding of ethnic markets and their cultural proclivities that translate to results for our clients. Multicultural marketing is essential for your brand to effectively connect with ethnic communities and future-proof your business.
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Clients
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Professionals
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